The art of storytelling and connecting with the brand’s target

Storytelling can be used by a brand to present products according to which it is sold beyond the mere product: rather it is selling a covered need, a sensation, a unique emotion.

Creative marketing, in my opinion, only works with brands whose value proposition is good in itself. If not, it works the first time (if the brand narrative is very good), but nobody comes back a second time. On the other hand, if a good storytelling is put together with the in-depth knowledge of the target audience or target we are addressing, and a quality value proposition; chances are that not only will you be successful once, but customers will remember the brand and turn to it often.

So why is someone going to look specifically at my product?

-Because it transmits something unique. A know-how, an identity. It is associated with specific emotions and sensations.

-This is done through a correct brand narrative. The brand has a clear history, identifies with certain well-defined parameters, stands out and is unique and easily remembered. 

-It is not about selling the product objectively, but its subjective characteristics, and focus on it the language to be used in advertising and social media. 

To finish, here is an example of a good storytelling or brand narrative.

Anisset Ibiza brand has an interesting value proposition. Craftsmanship, inspiration from fairy tales and legends, quality materials. Her headpieces for brides and bridesmaids are romantic and original.

Now, there are two possible ways to sell these products.

  1. Accessories for women made in Ibiza.

2. “Epic love stories. A magic island, an unforgettable celebration. Welcome to Anisset Ibiza’s world!”⠀

The first case, fails to stand out against the many existing accessory brands, and at least in my case, won’t even look at the ad. On the other hand, the second one (belonging to the brand’s real narrative), already makes us connect with its mythological, romantic inspiration … and it certainly does not leave us indifferent.

 

So then, brand narrative is about the best way to highlight its value proposition, differentiate it, make it unique and know how to transmit its essence well.

This is achieved through creative narrative in ads, social media … these quotes are called “copywriting”, and it is the next concept of creative marketing that will be discussed in this blog.

I hope I have contributed my grain of sand. In closing, no advertising technique is good if it is not honest. The first step is to be selling something really good and the sincerity when it comes to presenting it. If you want to sell an artisanal or luxury product but it is not such, as much as the brand narrative is good or even highly persuasive, the deception falls under its own weight. And it is much more interesting to have fewer customers but really in love with your products than to fool someone but then have a lousy reputation.

View this post on Instagram

🙂💡Hoy os hablo sobre un concepto de marketing con matices tanto prácticos como creativos y de un caso de éxito: la marca @anissetibiza utiliza una narrativa e inspiración marcadas y atrayentes, lo que hacen que su propuesta de valor destaque.👌 💡 Today I am talking about a marketing concept  both practical and creative and a success case:  @anisset.ibiza brand uses strong and engaging narrative and inspiration, making its value proposition stand out.👌 #propuestadevalor #narrativademarca #marketingpractico #mercadotecniafacil #conceptosdemarketing #marketingcreativo #copywriting #valueproposition #brandnarrative #casestudy  #brandnarrative #storytelling #marketingtips #branding This image and text belong to me. CC BY-NC-ND 4.0 Excepto la frase del caso de exito que forma parte de la narrativa de marca de Anisset Ibiza. Except the storytelling quote that belongs to the brand Anisset Ibiza.

A post shared by 💡 Marketing. Design. Ideas (@creativemarketingtips) on

 

View this post on Instagram

Un amor de leyenda. Una Isla mágica, una celebración inolvidable. Bienvenida al mundo de Anisset Ibiza. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Epic love stories. A magic island, an unforgettable celebration. Welcome to Anisset Ibiza's world!⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 𝘈𝘯𝘪𝘴𝘴𝘦𝘵 𝘐𝘣𝘪𝘻𝘢. 𝘔𝘢𝘥𝘦 𝘸𝘪𝘵𝘩 𝘭𝘰𝘷𝘦♥ "𝑨𝒓𝒕𝒆𝒔𝒂𝒏𝒐 𝒆𝒔 𝒆𝒍 𝒂𝒓𝒕𝒊𝒔𝒕𝒂 𝒒𝒖𝒆 𝒄𝒓𝒆𝒂 𝒅𝒆𝒔𝒅𝒆 𝒆𝒍 𝒄𝒐𝒓𝒂𝒛ó𝒏." ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉👉👉👉www.anisset.com ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #artesanía #crafts #headpieces #ibizacrafts #ibizafashion #brideheadpieces #partyheadpieces #elegantheadpieces #tocados #invitadaperfecta #invitadaromántica #diademasinvitada #ibiza #ibizahandmade

A post shared by Esther Anisseta (@anisset.ibiza) on

 

This images and text belong to me.
CC BY-NC-ND 4.0

 

Compartir en redes

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on whatsapp
Share on email