“It’s not the appearance, it’s the essence. It’s not the money, it’s the education. It’s not the clothes, it’s the class.”-Coco Chanel
“… So that was the library. The light was dim, and it smelled a little old and dusty. She had left the main room in search for some fresh air, but the house was huge, and she got lost. music and the conversations of the party could be heard in the distance. She left her drinking glass and gloves on a shelf, took the opportunity to touch up his lipstick and light a cigar …”
There is a lot of work behind an image like this. I will tell you the parts of the process for making a fashion editorial (the more people working on it, the better the result).
In my case, the photos are the result of a TFP session. This means that all participants are stutends in need for fresh works for their portfolios (photographers, models, designers…); thats why all of them are working for free as a collaboration (each of the participants contribute with their own knowledge). In exange, each of them will have the pictures from the sesión for their portfolios.
You can find people for co-working in a collaboration for a fashion editorial in many web pages and apps, for example: https://www.litmind.com/
For a better functioning and result, I recommend to all the participants to have same experience and backround in their subject; and to discuss the exact idea and guidelines of the session clearly before it is made. For avoinding posterior troubles, it’s better to sign an agreement with all poins very clear, and transfering rights over the photos for all the members of the co-working session.
First thing needed is a creative director, the one who has de idea and can set general guidelines for the other workers. For a TFP editorial session, with students and beginners, it could be anyone who has the idea; or even a few.
To define the idea means thinking about a theme, style, location, clothes and meaning of the editorial. Also, if it is for a magazine, it’s better to check before the magazine style and guidelines for submissions.
The location of the photoshoot is very important also. Our idea was to take photos in a vintage enviroment, with high lighting contrasts, and deeply elegant. We found one vintage library in Madrid which was perfect for our purposes (Miguel Miranda). They would rent it for us, charging each hour we spent there. Since we wanted to reduce costs, we had all the make-up and clothes changes well planified, and even the lighting and backrounds; to make it as quick as possible.
We searched later via Litmind and Instagram for our models, make-up artists and an other photographer.
The day we made the photoshoot, everything was planed to the detail, that’s why we had no surprises, and everything was as quick as posible and with the desired results. You can see the images here all around! I hope you like them!
For credits of the photos and more information see: https://www.instagram.com/isabelpgbetancourt/
Makeup and hairstyles: Rosa Sánchez, Alba Cantalejo(https://www.instagram.com/alcmakeuppro/)
Designs of: Israel Rodríguez Mellado (https://www.instagram.com/israelrodriguezmellado/)
Models: Miriam Ruiz and Cristina Cano Ramos (https://www.instagram.com/theaquamarineginger/)
Photography, lighting and retouching: Adrián Cobena, Germán Emilio López Ibarra
Styling and creative direction: https://www.instagram.com/isabelpgbetancourt/